Brush
A second life for your old iPhones.
- Role
- Designer & founder
- Year
- 2023
- Status
- Archived
Premise
The iPhone is one of the most over-designed objects of the last twenty years. Once the screen cracks or the battery dies, it ends up in a drawer. Brush started from a quiet question: what if it didn't?
Object
A frame sized to a single iPhone. The phone stays intact, removable, recognisable. The frame keeps a low profile and lets the device read as itself — a familiar silhouette, finally still.
Scope
All solo: industrial design, prototyping, finish and material choices, packaging, the Shopify storefront, the Instagram channel, customer support. Real orders, shipped to real homes.
What it taught
Owning every layer makes trade-offs concrete. A curve in CAD is a curve a supplier has to cut. A margin that works at ten units evaporates at fifty. A brand survives only what you can print on a sticker by hand.
Status
Archived. A small Instagram remains. The original frames still hang in the studio.